General Motors Announces 400 Percent Increase in Ad Spending with Black-Owned Media
April 15, 2021
General Motors, a longtime corporate partner of the National Newspaper Publishers Association (NNPA), announced increasing advertising spending in Black-owned media by 400 percent.
According to a news release, the company said it would grow spending from 2 percent to 8 percent of its total budget by 2023.
By that estimate, General Motors' advertising spending would jump from about $45 million to approximately $180 million.
Several Black-owned media officials recently pressed General Motors CEO Mary Barra for a meeting after determining that the company was not doing enough to promote eco...