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By Stacy M. Brown
NNPA Correspondent 

General Motors Announces 400 Percent Increase in Ad Spending with Black-Owned Media

 

April 15, 2021

General Motors, a longtime corporate partner of the National Newspaper Publishers Association (NNPA), announced increasing advertising spending in Black-owned media by 400 percent.

According to a news release, the company said it would grow spending from 2 percent to 8 percent of its total budget by 2023.

By that estimate, General Motors' advertising spending would jump from about $45 million to approximately $180 million.

Several Black-owned media officials recently pressed General Motors CEO Mary Barra for a meeting after determining that the company was not doing enough to promote eco...



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