Serving Metropolitan Detroit Since 1944
General Motors, a longtime corporate partner of the National Newspaper Publishers Association (NNPA), announced increasing advertising spending in Black-owned media by 400 percent.
According to a news release, the company said it would grow spending from 2 percent to 8 percent of its total budget by 2023.
By that estimate, General Motors' advertising spending would jump from about $45 million to approximately $180 million.
Several Black-owned media officials recently pressed General Motors CEO Mary Barra for a meeting after determining that the company was not doing enough to promote economic...
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